Demand planners struggle with forecasting demand for new product families. Initial demand forecasts often deviate from actual sales, which can lead to disruptions in supply chain processes and major headaches. One of the biggest pain points is determining appropriate inventory levels and replenishment schedules once the initial product rollout is complete, as supply chain planners struggle to accurately predict individual SKU demand within the product family. Lance Saunders, Jason Merrick, Chad Autry, and Mary Holcolmb address this issue in a recent article:
https://www.scmr.com/article/how-to-improve-demand-forecasts-for-new-product-families
Disclaimer: I am not associated with this publisher, neither is ASCI (to my knowledge). This is a newsletter article
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Klaus Zillner
klauszillner@yahoo.com
Australia
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